|
12/31/08
The Midnight Trucking Radio Network Prepares for FREE and Expanded listening via iPhone and other Mobile Devices
Category: Trucking News
Posted by: Craig Zwiener
Dallas, TX - December 31, 2008 - Radio’s leading program for truckers, The Midnight Trucking Radio Network (MTRN) is pleased to announce its expanded listening option for truckers through live streaming on the iPhone. Along with MTRN being the only free content available to truckers, MTRN continues to lead in providing new means of distribution to it’s listeners. “We feel this is a very cutting edge option for our new generation of drivers,” said Eric Harley, co host of MTRN. “More and more truckers are buying this new technology to listen to their favorite shows such as iPods/MP3 players and the new iPhone, to name a few. MTRN is the #1 content provider for the trucking industry and with iPhones flying off the shelf, it is one more “mass approach” to allowing our industry to access top quality content to keep truckers/owner operators running more efficiently.” “We also feel very strongly that truckers should have numerous means of hearing our content FREE of charge only. With truckers fighting to make payments and stay in business, adds Gary McNamara, co host of MTRN; MTRN needs to focus on all free means possible for their listeners to pick up the show. Now, thanks to cutting-edge on-demand technology, and outlets such as powerhouse AM radio stations with HD AM, iPhones, podcasting on midnighttrucking.com and iTunes, our listeners are able to pick MTRN up anywhere at anytime at no charge.” The overnight, news/talk program which airs Midnight-5:00 a.m. CT Monday through Sunday on its network of radio station affiliates nationwide will make it’s iPhone streaming debut, 1st quarter of 2009, and will be available to listen live on the go ”in cab or at home” free of charge. As of December 31, 2008, MTRN will no longer supply their content via subscription based/paid programming via XM Satellite but will offer free listening options to all SiriusXM subscribers to maintain and grow MTRN’s #1 targeted audience base. About Midnight Trucking Radio Network The legendary WBAP-AM News/Talk 820 in Dallas is the flagship station for MTRN. From national news, weather and road conditions to sports and business updates, WBAP’s programming team manages MTRN’s content to include an entertaining combination of news/talk and pertinent information that appeals to truckers and everyday listeners alike. MTRN reaches more than 2 million listeners each month and can be heard live seven nights a week from Midnight-5:00 a.m. CT on AM stations across the US, on line and on demand through www.midnighttrucking.com and iTunes free of charge. ###
Submitter Company:: WBAP Mindy Baker
|